Lead-to-Account Matching (L2A) and Routing has become one of the most critical applications for modern go-to-market organizations. As go-to-market strategies evolve and increase in complexity, more sophisticated organizations are implementing Lead-to-Account Matching (L2A) and Routing to connect their tech stack across their end-to-end revenue processes.
Download this NEW TOPO Research Guide for an overview of the Lead-to-Account Matching (L2A) and Routing market, the advantages of implementing this technology, and guidance on how to evaluate and select technology in this category.
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