Lead-to-Account Matching: The Essential B2B Foundation


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Want a tech stack that's STACKED?

Join us for a virtual demo day on Wednesday, July 8th at 10am PT! We're giving you a no frills look into how LeanData's partner ecosystem empowers sales and marketing teams to drive more revenue with less.

This demo day will feature demonstrations of the technologies that the most innovative companies are leveraging today. Get ready to learn how you can empower your team to work more efficiently and drive more revenue by:

  • Leveraging the Salesforce partner ecosystem
  • Automating your routing and reporting on data you can trust with LeanData
  • Bubbling-up high intent leads with G2 
  • Helping sales reps predict the future with Outreach
  • Making real human connections (and measuring them) with Sendoso
  • Elevating your account-based sales plays with SalesLoft

If you’re looking to “skip the demo form” and get an exclusive peek under the hood of some of the most powerful sales and marketing technologies, this event is for you.

Feeling hungry? Registrants that attend all sessions will be entered to win one of two $200 UberEats giftcards! All dietary preferences welcome. :-)

Save Your Seat!

A Stacked Line-up



10:00 AM - 10:30 AM

Building a Tech Stack for Growth with Partners

Arvin Pasricha, RVP Strategic ISV Partnerships, Salesforce
Chris Messina, VP Partnerships, LeanData

Efficiency and ROI has always been a high priority for sales and marketing teams, but today it’s essential. In tough times and trying times, how do you ensure your tech stack empowers your team and technology partners to be efficient, scalable, and agile? Do you have the right integrations with other go-to-market applications to power your revenue engine?

Join Arvin Pasricha, RVP Strategic ISV Partnerships, Salesforce, and Chris Messina, VP Partnerships, LeanData, as they explore why an integrated, scalable tech stack is table-stakes for B2B growth today. Arvin and Chris will cover:

  • Why a robust, integrated tech stack matters
  • Key features of a high-growth, powerful tech stack
  • The importance of building a single, connected data and tech ecosystem with partners

10:30 AM - 11:00 AM

The Essential Data Layer: Build a Tech Stack for the Now and Then with LeanData

Chris Messina, VP Partnerships, LeanData
Marshall Clark, Solutions Consultant, LeanData

Is your sales team spending too much time triaging leads? Is your marketing data inaccurate or unactionable? Is your revenue team working out of disconnected data systems?

Learn how to optimize your selling motions and tear down revenue team silos in any economy in this session. LeanData Solutions Consultant Marshall Clark will show you how LeanData's Revenue Operations platform supports a data layer that’s essential to a STACKED tech stack. You’ll learn how to:

  • Accurately unify data and automate leads, contacts, accounts, and opportunities routing
  • See a holistic view of all sales and marketing engagements at the account and campaign level
  • Measure ROI on marketing spend with flexible attribution models
  • Build a tech stack for growth

11:00 AM - 11:30 AM

Turn Research into Revenue with the LeanData + G2 Integration

Aubyn Casady, Senior Product Marketing Manager
Allie Breschi, Associate Product Manager

Imagine knowing exactly which companies are researching your category, profile, and even your competitors on G2. Now imagine having all that information immediately available to you in Salesforce. Join G2’s Allie Breschie and Aubyn Casady as they walk you through exactly how G2 and LeanData have partnered to deliver unprecedented outcomes for some of tech’s savviest companies. In this presentation, you’ll learn:

  • Step-by-step instruction on setting up your integration
  • How marketing, sales, and customer success use this integration to improve their bottom line
  • What an 84% improved match rate can mean for you

11:30 AM - 12:00 PM

Predict the Future with Outreach

David Brudnicki, Senior Sales Consultant
Eric Nguyen, Sales Consultant
Clay Scollard, Sales Consultant

Join the Outreach Demo Dream Team to learn how to maximize your use of the #1 sales engagement platform. Hear from David Brudnicki, Senior Solutions Consultant and Outreach Solutions Consultants Eric Nguyen and Clay Scollard on how Outreach can help a sales rep answer the three burning questions that all sales reps have… “Who, How, and When?“

12:00 PM - 12:30 PM

Keep Deals Moving Forward, No Matter Where You’re Working

Jerry Henry, Manager, Solution Architects
Cody Farmer, Integrations Product Manager

The world looks very different today, but there’s one thing that remains the same: business doesn’t stop. Today, it is more important than ever for revenue driving teams to double down on winning strategies and enabling their teams to make real human connections.

Sendoso’s Jerry Henry and Cody Farmer will share how to use LeanData with Sendoso to generate ROI in fast, connected, and measurable ways for your team. During this session you will learn:

  • What is Sendoso and how does it work with your tech stack
  • Ways to empower your revenue teams to make personal connections at scale based on engagement insights
  • How companies have generated an 84% response rate even in uncertain times

12:30 PM - 1:00 PM

Elevate Your Account-based Sales Plays with LeanData and SalesLoft

Eric Martin, VP of Demand Generation
Kristin Keefer, Manager of Marketing Operations

Executing on account-based strategies can be difficult for sellers, especially when managing hundreds of accounts. Hear customer insights on how they're keeping sellers agile and focused on selling, while providing a white-glove sales experience to their top-tier accounts. See a live demonstration on how the SalesLoft + LeanData integration triggers sales cadences so that a lead is contacted at the right time with the right message by the right sales rep.